fitjoy

FitJoy recently launched several new flavors of their grain-free pretzels and hired us to design the packaging. We wanted to use vibrant, joyful colors that would stand out against the darker browns and greens that tend to dominate the pretzel aisle. Cheerful pastels foreground the fun new flavors, while clean text and a matte finish speak to a gourmet product with a simple, natural ingredients list.

SERVICES

 branding • social